visual PR - campaign styling / Product Styling, Product Photography - Still-life Photography, Lifestyle Photography / Creative Direction / Content Creation. Client: Dualit Ltd UK, Dualit architect toaster

DUALIT - CELEBRATING THE ART OF BREAKFAST

BRAND Photography, INSTAGRAM

Dualit Ltd are known for high quality, long lasting, beautiful kitchen appliances. Studio Designsetter established a new visual language and instagram strategy for growth, engagement, brand and product awareness through instagram as part of creative direction and instagram management package.

Project details:

Client:

Dualit Ltd.  / www.dualit.com /

Industrie:

Consumer Goods, Kitchen Appliances, Design

Project scope:

Creative Direction: Building a visual presence on Instagram, Increasing Brand Awareness through Product Styling & Photography for Instagram + Instagram Management

Instagram:

https://www.instagram.com/dualit_ltd/

CASE STUDY:

Challenge and Goals:

Dualit wanted to build an active, instagram community of loyal customers. The instagram feed lacked a cohesive look, a brand story that is visually told which makes followers emotionally connect to and interact with.

Developing a new visual language, storytelling, engaging content creation:

Studio Designsetter Developed series of visual themes that help followers to connect to the brand and product; communicate brand values and create product recognition.

THEME 1: BEAUTIFUL Kitchen APPLIANCES and Beautiful kitchens go hand in hand

To realise this, we researched a fitting kitchen manufacturer, arranged and conducted an on location photoshoot, styled and photographed the products in the kitchen manufacturers’ showroom. Here are some images for this theme taken for Dualit at Devol Kitchen St.John’s Showroom, London

THEME 2: celebrating the art of breakfast - breakfast themes

The product styling and photography focused on product placement in breakfast themes. The response of the community was very positive: “If you love a good weekend breakfast type post, @dualit_ltd instagram is pretty dreamy” - @ourtinyunion

THEME 3: TOAST, COFFEE, TEA and BAKING THEMES

THE PRODUCT STYLING AND PHOTOGRAPHY to inspire the food and beverage preparation utilising Dualit products. the theme was targeted on food related followers and customers.

THEME 4: SEASONAL THEMES

THE PRODUCT STYLING AND PHOTOGRAPHY for christmas and holiday posts

THEME 4: behind the scenes, brand story

photography taken behind the scenes in dualit factory